Designers told insider that burger king's new look successfully incorporates the brand's original design while appealing to modern sensibilies. The new design differs from previous versions. In 2020, burger king underwent a brand redesign led by the independent creative agency jones knowles ritchie.

Burger King reveals new visual identity in its first rebranding in over

Inspired by an authentic and delicious kitchen, the new design, which is both more modern and more vintage, will more accurately reflect burger king's values. Get insights from the brand leader. Using a proprietary brand font called flame sans, burger king’s new packaging design showcases the new logo alongside bold colors and playful ingredient illustrations.

The comprehensive redesign of burger king's visual identity by jones knowles ritchie included the creation of a retro logo that closely resembles the logo.

Burger king's revitalization enters a new chapter. Almost 70 years after its founding, burger king said thursday it is reinventing itself in 2021 with the chain’s first rebrand in over 20 years. Burger king released a total branding redesign, including a new logo. Famous for its hamburgers, burger king changed its logo several times before introducing the latest change in 2021. Learn about the burger king rebrand that introduced a bold, retro look with custom fonts, an earthy colour palette, and more. In the ongoing corporate quest to keep the crown, burger king has rebranded, serving up its first alternate look in more than two decades, while offering a logo that throws it back to the versions that. Burger king underwent another logo redesign by renowned branding agency jones knowles ritchie in 2021. The logo signals an embrace of a more classic look, emphasizing the whopper.